
Electronic Shelf Labels
SESimagotag’s Electronic Shelf Labels (ESLs) are the key to transforming your physical store into a digital asset. We offer the highest quality electronic shelf labels, empowering retailers to be more agile, responsive, and accurate in all pricing operations — and beyond.
Be Agile Beyond Pricing
Bringing digital to stores, Electronic Shelf Labels allow agility beyond immediate price changes, such as delivering rich or local product information or activation campaigns for shoppers. With ESLs appreciate hassle-free pricing management in a matter of seconds.
Automate Pricing
Enhance responsiveness, precision, and quality with automated pricing displays in the aisles.
Shopper Engagement
Communicate product information or send shoppers for purchase online via a simple NFC tag or QR code scan.
Picking Performance
Increase product productivity and reduce missing products with our blinking LED pick-to-light.
Enhanced Productivity
Enhance product restocking by guiding associates to the right location with LED blinking on-demand.
Operational Data
Display operational data to associates at the shelf – from ERP to inventory – for smooth operations on the shop floor.
Create Touchpoints
Schedule product highlights and promotions, create interactions and touchpoints for shoppers in store.
Connect the shelves to the cloud


V700 Series Redefining High-Fidelity Marketing
Rethink shopper experience and engagement with full-color V700 Series Electronic Shelf Labels. Make marketing stand out more effectively with a vibrant color pallet : Black, White, Red, Yellow, Green and Blue, and high-quality images

Transform your shoppers’ experience with V300 Series Electronic Shelf Labels
Bring black, white, red and yellow colors to your shelves with the latest display technology. Elevate your brand visibility and differentiate products better with V-Series ESLs.

Discover the full scope of the V300 Series Electronic Shelf Labels
The V300 Series Electronic Shelf Labels are perfect for a wide range of use cases. Available with simple Black and White colors or add a touch of Red to multiple the visual opportunities.
The V300 also exists with Waterproof resistants allowing retailers to position ESLs next to fish, meat or fruits areas without damaging the tags, and while maintaining a sanitized environment.
V-Tag Series Core Specifications
Electronic Shelf Labels (ESLs) are digital devices that replace traditional paper price tags on retail shelves. They display product information such as pricing, descriptions, and promotions.
ESLs operate through a cloud-based management system that enables real-time updates and control. This system allows retailers to manage their entire network of digital labels, ensuring consistency and accuracy throughout the store while providing efficient tools for monitoring and updating product information across all connected labels.
Implementing ESLs provides several key advantages for store operations:
- Operational Efficiency: Dramatically reduce time spent on pricing tasks – retailers like Lee’s Discount Liquor update prices 8x faster with ESLs, while stores like Kavanagh’s save up to 10 hours per week on ticket changes. ESLs eliminate manual pricing processes and pricing errors, as demonstrated by Westside Market.
- Enhanced Inventory Management: Save up to 2 hours daily on gap scans and increase on-shelf availability by up to 7% through prioritized replenishment. ESLs help streamline the ordering process and increase inventory accuracy.
- Improved Store Performance: Boost sales by up to 2% through better execution. ESLs assist with planogram execution and help ensure products are properly placed and stocked.
- Customer Experience: Enhance the shopping experience through automated pricing and promotion management while eliminating pricing errors that impact customer satisfaction.
These benefits can lead to increased sales and improved store performance.
Absolutely! Beyond displaying prices, ESLs can enhance various retail operations:
- Inventory Management: Real-time stock levels and alerts.
- Order Picking: Assisting staff in locating products efficiently.
- In-Store Navigation: Guiding customers to product locations.
This multifunctionality contributes to streamlined operations for the store and improved service quality for the customers.
ESLs are powered by energy-efficient batteries designed for extended operation. The battery life varies depending on the model and usage conditions. Vusion electronic shelf labels, such as the V-Tag series and V300 BWR Series, offer a battery lifespan of up to 15 years, catering to diverse retail needs. When a battery eventually depletes, the ESL unit can be refurbished rather than discarded. Vusion’s VUSIONe labels are designed with eco-friendly features, allowing for battery replacement and parts reuse to extend the device’s lifecycle.
VusionGroup currently provides ESLs for retailers across multiple sectors, including:
- Grocery Stores and Supermarkets: For agile pricing and inventory management
- Department Stores: For consistent pricing across multiple departments
- Electronics Retailers: To provide detailed product specifications
- DIY and Home Improvement: For managing large product catalogs
- Appliance Stores: For displaying detailed product information
- Convenience Stores: For efficient price management
- Liquor and Beverage Stores: For pricing and promotions
Digital labels enhance operational efficiency and improve the customer experience in all these retail settings by making pricing displays more streamlined and interactive.
Electronic Shelf Labels (ESLs) integrate seamlessly with existing Point-of-Sale (POS) systems, ensuring consistent and accurate pricing and product information across all platforms. This integration facilitates optimal inventory and pricing management, enabling retailers to update prices in real-time and maintain synchronization between shelves and checkout. By automating these processes, ESLs help reduce manual errors, enhance operational efficiency, and improve the shopping experience.
ESLs are managed through VusionCloud, a centralized dashboard system that gives retailers and store managers comprehensive control over all their electronic labels. Through this dashboard, they can seamlessly review and update pricing, promotions, and product details in real-time. These changes are then wirelessly transmitted to the ESLs throughout the store, ensuring immediate and accurate updates across all locations. Thanks to their advanced capabilities, ESLs can reliably adjust prices at the most critical times to boost sales and overall performance, all managed through this unified cloud platform.
Yes, ESLs can display a variety of information beyond pricing. This versatility enhances the shopping experience by delivering comprehensive product insights, including:
- Promotional Offers: Highlighting current deals and discounts.
- Customer Reviews: Showcasing ratings and feedback to assist in purchasing decisions.
- Nutritional Information: Providing detailed product content for informed choices
ESLs come in various sizes and designs to suit wide-ranging retail needs. Customization options include:
- Display Sizes: From small tags perfect for aisle shelves to larger displays for prominent products.
- Color Displays: Options for monochrome or color screens.
- Mounting Designs: Various attachment methods to fit different shelving systems.
These options allow retailers to tailor ESLs to their specific branding and operational requirements.
ESLs offer several advantages over paper labels:
- Real-Time Updates: Price variations and promotions are reflected instantly.
- Cost Efficiency: Costs associated with labor and material are reduced.
- Environmental Impact: Less paper waste, contributing to sustainability efforts.
- Fewer Human-Related Issues: Mislabeling is a thing of the past.
These benefits lead to improved operational efficiency and a better customer experience.
ESLs are designed to operate optimally in various retail environments, including areas with refrigeration or high humidity. Their robust construction ensures reliable performance under challenging conditions, maintaining accurate and visible displays. Waterproof models, such as the V300, can even be placed where fish, meat, or produce are displayed without compromising hygiene standards.
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